Where To Sell Print On Demand Products in 2022

Print on demand has become a massive niche which allows sellers to add their own creative designs to products and sell them. One of the most important aspects of print on demand is where to sell print on demand products.

In this article we will discuss all of the platforms that allow you to sell your products and their pros/cons.

Best Place To Sell Print On Demand Products

Before you pick the platform, you need to consider what platform the suppliers support. By considering this you can inherit the supplier’s automation and product importing features, saving you a lot of time and effort.

Suppliers such as Printify an Printful integrate with many of the below platforms which enables sellers to import products directly from the suppliers. This includes all of the supplier’s available designs.

Shopify (Intermediate/Beginner)

Shopify is a widely used platform which allows users to design and create their own website. This platform is very popular for Dropshipping businesses and therefore would be ideal for selling print on demand products.

Print on demand suppliers support Shopify which gives you access to their automation features which is very important for scaling.

Shopify have a simplistic design allowing users to quickly create a professional website. With a wide range of pre designed themes available, you don’t need to be a web designer to quickly create your website.

WooCommerce/WordPress (Experienced)

WooCommerce is a customisable, open-source eCommerce platform built on WordPress. WordPress is a very popular platform that requires some experience in computing and is commonly used for blogging.

Using WordPress, users can take control of their website and manually code themselves. This enables increased customisation.

WooCommerce is said to have the lowest entry costs. This includes 24/7 support and fast site speeds. We would only recommend using WordPress for experienced users.

Wix (Beginner)

Wix is a website builder with over 200 million users worldwide. Wix is ideal for beginners because it utilises a simple drag and drop system that anyone could use.

Wix has put a lot of effort into their mobile platform. This is a very important aspect when selecting a platform to sell products. The majority of users will access your website on a mobile which means they need to be able to navigate through the website easily or you will lose customers.

If you’re new to ecommerce, Wix is a great starting point.

Etsy

If you want to avoid the hassle of creating your own website, you can use Etsy. Etsy allows sellers to advertise their own products on their marketplace. Etsy is known for handmade and unique products which is why print on demand products are ideal for this platform.

When you make a sale through Etsy.com, you will be charged a transaction fee of 6.5% of the price you display for each listing plus the amount you charge for shipping and gift wrapping.

Users can also run ads on Etsy to increase their customer base. Ads on Etsy are cheap in comparison to Facebook and Instagram.

Marketing Print On Demand Products

Marketing is an essential part of running a print on demand business. In order to get customers onto your store, you need to produce ad campaigns that draw shoppers’ attention.

The best method to do this is via Facebook, Instagram or TikTok.

Facebook/Instagram

By creating your ad campaign on Facebook Ad Manager, you can directly target the audience you need. Firstly, you need to create an ad, we recommend creating a short video or use a collection of images showing your products uniqueness.

Once you have the ad designed, you can create the ad campaign on Facebook Ads Manager. From here you can create a number of different ad sets targeting different Facebook groups and audiences. This gives you a wide variety of reach that you can then narrow down when you see how each ad set performs.

Select a budget that suits your plans such as $20 per day. This will be averaged out over the day to ensure your ad is live throughout the entire day.

Ensure you have connected a Facebook pixel so you can get customers information so you can retarget customers etc.

TikTok

TikTok is a newer platform that can now be used for running ads. You can use TikTok in a variety of way such as creating organic content, using influencers to push your product and using TikTok Ads Manager.

Using Ads Manager is similar to Facebook platform and there are some different variations of ads you need to be aware of. In-feed ads are ads that you make yourself. Types of in-feed ads include image ads (which are like a billboard), video ads (like a TV commercial) and spark ads (boosting the content you already have, so it shows up on more people’s feeds).

As TikTok users are mostly a younger audience, targeting campaigns such as Mother’s Day and Father’s Day would be great. If a custom print on demand Mother’s Day product appears on a user’s feed, they might impulse buy which is ideal.

Conclusion

Print on demand is a massive niche that allows you to show your creative side. You can introduce new product designs that attract attention and bring in sales. This enables you to build a brand fast using the marketing strategies above.

If you want shoppers to purchase from your store, you need to pick a reliable platform to sell print on demand products. You need to inspire your customers with confidence in order to increase your chances of a conversion.